Profile

I am a dynamic, visionary, Creative Director highly regarded for leading the development of work and digital strategies that focus on the intersection of art, design, user experience, and all things creative.

I am an Inspirational leader who builds productive creative teams, championing their achievements while encouraging the exploration of emerging technologies, and delivering projects that surpass all expectations. 

Education

Masters in Arts

Maryland College of Art, 2001

Bachelors in Fine Arts

Maryland College of Art, 2000

Awards

Gold Clio
Zyrtec Allergycast

Webby Award Nomination
Fre.quenci.es

Webby Award Honoree
2011 USOpen.org

Web Marketing Association
Web Award
2011 USOpen.org

W³ Silver Award Winner
2011 USOpen.org

Webby Award Honoree
2007 & 2010
USOpen.org

Webby Award Honoree
USOpen 40th Anniversary Microsite

Webby Award
Cooper-Hewitt, Design for the other 90%

Best Experimental Music Video, Berlin Int’l Film Festival 2007
Motor’s Bleep #1

Honoree, BUG Festival 2007
Motor’s Bleep #1

Work Experience

2003 - Present

Woody Loves You, Woody Batts Inc.

Creative Director

Crafted a variety of exciting and interactive experiences for a diverse portfolio of clients including Havas, JWT, Ogilvy, Publicis, VML, Rosetta, Flashpoint Interactive, Azzam Jordan Inc, Stein Rogan + Partner, Mindshock Inc, Agent 16, On Point Creative, Cline Davis and Mann, Mirrorball, and SelectNY. 

  • Cultivated marketing collateral for use across all digital platforms. 

  • Provided guidance on best-practices for visual interaction for
    marketing content.

  • Created and managed 100s of projects from conception through to execution while adhering to all budgetary restraints, timeline benchmarks, and client specifications.

  • Collaborated with clients to establish the vision, conceive designs and expertly convert features to benefits to achieve client objectives.

Havas

Freelance Creative Director UX + Design
Crafted a series of user-centered design and experiences for the launch and development of Paxlovid for Pfizer.

  • Bridged the gap between traditional design and user experience for brands such as Pfizer and various other clients.

  • Contributed to the conception and development of brand guidelines for Paxlovid, helping to ensure a consistent and cohesive visual identity across all communication channels.

  • Conceptualized and presented pitches to clients, effectively communicating our creative ideas and strategies to secure new business.

  • Oversaw the global design of both digital and traditional media for Paxlovid.com.

  • Played a key role in crafting the Pfizer Pro design system, which has been utilized across multiple brands to maintain consistency and coherence in design.

  • Designed both HCP and patient-facing websites for Paxlovid.com, ensuring that both audiences had a seamless and user-friendly experience.

  • Developed sitemaps and wireframes for multiple clients, ensuring that the structure and flow of their websites were intuitive and easy to navigate.

USTA / US Open

Head of Creative & UX
Forged a clear path to user-centered design and develop a digital strategy that aligns with the organization’s mission and meets all branding objectives. meaningful relationships with clients, colleagues, and key stakeholders. 

  • Built, managed, and mentored a high-performing team of 5 UI/UX designers and 3 UX researchers tasked with translating stakeholders’ visions into innovative strategies and concepts that drive revenue and profit growth. 

  • Conceptualize and launch a transparent “Knowledge Base” website to share research and deliverables with 10 digital departments and stakeholders.

  • Foster and nurture a collaborative design and work environment by celebrating large and small milestones, running meetings in alternative formats, and organizing 2 group lunches per month. 

  • Devised and propose an annual budget of $1M, working within financial parameters to obtain vital research tools and digital platforms that enhance productivity 348%.

  • Adopted user-centered metrics, such as task success and time on task, to evaluate current projects and forecast success of future experiential efforts.

2016 - 2017

Publicis
Creative Director

  • Provided art direction and oversaw production for the 360 CitiThankYou Rewards campaign.

  • Introduced a style guide for Citibank.com to ensure cohesion and consistency in all corporate communications.

2014 - 2016

JWT

Creative Director

  • Conceived and developed a creative strategy, while simultaneously directing the pitch, conception, and design of Tylenol®, Zyrtec Allergy Cast App®, Symbicort® and other brands for JWT.

  • Conducted rigorous market surveys and extensive competitive analysis to determine future marketing strategies.

  • Communicated technical insights in clear and concise ways to a non-technical audience.

  • Worked with Product Design team to ensure alignment with branding standards.

2013 - 2014

Organic

Sr. Art Director

  • Delivered Art Direction and design for Pepsi.com, Hampton Hotels, The Hartford and Bank of America.

  • Leveraged existing content and new, in-depth user experience to overhaul existing Hampton Hotels site, introducing updated design treatments and a modernized booking widget that optimized ease of use.

  • Managed roadmaps, flowcharts, wireframes, blueprints, and prototypes for usability testing. 

  • Optimized conversion opportunities for clients.