Over 250,000 people in the US have been prescribed HARVONI since October 2014 to cure their Hepatitis C. The LET GO campaign's lanterns celebrate the moment these patients were able to let go of Hep C and the uncertainties that come with it. With the help of Evoke Healthcare, I was able to express this campaign through a responsive microsite. Additionally, I created an educational website called HEP C HOPE to educate patients about HARVONI in conjunction with the LET GO campaign.
The Harvoni "I Am Ready" campaign was launched in 2015 to raise awareness about the Harvoni medication, which is used to treat Hepatitis C. The campaign featured real patients who had been successfully treated with Harvoni, sharing their stories and encouraging others to seek treatment. The goal was to remove the stigma around Hepatitis C and to encourage people to get tested and treated. The campaign was successful in increasing awareness about Harvoni and Hepatitis C, and it helped many patients get the treatment they needed.
People from all walks of life have questions and concerns about living with Hepatitis C, and Harvoni has some of the answers. The medication claims it has helped cure the most common type of Hep C in up to 99 percent of patients. Those struggling with Hepatitis C in the commercial declare they are ready to put the disease behind them and be cured.
I was responsible for developing various advertising campaigns for Evoke Advertising, which included the creation of a TV commercial. Additionally, I designed several promotional materials such as a website, a banner takeover for CNN.com, and a CRM design.
A group of people travel across a desert landscape until dusk. In unison, they light candles and release them in floating paper lanterns that fill the sky with glowing light. Like these lanterns, they are able to let go of their Hep C by taking Harvoni which declares it's proven to cure patients within 8 weeks of treatment
Let’s see what we can build together.
