Harvoni

HARVONI has helped cure Hepatitis C for more than 250,000 patients in the U.S. The LET GO campaign uses illuminated lanterns as a symbol of release, representing the moment patients can let go of Hep C and the uncertainty that often comes with it.

Working with Evoke Healthcare, I helped bring the campaign to life across a responsive microsite, digital banners, and CRM communications, focusing on clarity, consistency, and accessibility across channels. I also contributed to the creation of HEP C HOPE, an educational website developed alongside the campaign to support patients with information about Hepatitis C and treatment with HARVONI.

 
 
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I am ready

TV Spot
Website
CRM

The HARVONI “I Am Ready” campaign focused on raising awareness of Hepatitis C treatment and encouraging people to get tested and seek care. The work featured real patients who had successfully completed treatment with HARVONI, sharing their stories to help reduce stigma and normalize conversations around Hep C.

The campaign aimed to address the questions and concerns people from all walks of life face when living with Hepatitis C, positioning HARVONI as a treatment option that could help patients move forward with confidence.

 

TV Spot

Working with Evoke Advertising, I contributed to the development of the broadcast creative for the campaign. The TV spot features individuals living with Hepatitis C declaring they are ready to put the disease behind them, reinforcing a message of readiness, hope, and taking action toward treatment.

 

Website

I also worked on the design and execution of several supporting digital materials, including the campaign website, a homepage banner takeover on CNN.com, and CRM communications. These pieces were designed to extend the campaign message beyond broadcast, providing clear, accessible information and consistent visual storytelling across platforms.

 
 

Banners

 

CRM

 

TV Spot

A group of people journey together across a vast desert landscape. As daylight fades, they pause and, in a shared moment, light candles and release them inside floating paper lanterns. The sky gradually fills with warm, rising light—an expression of release, hope, and moving forward.

The lanterns serve as a visual metaphor for letting go. Just as they rise and disappear into the night, patients are invited to let go of Hepatitis C with HARVONI, a treatment proven to cure many patients in as little as eight weeks.

 
 

Microsite

The campaign was extended through a responsive microsite that brought the lantern moment into an interactive digital experience. Designed to work seamlessly across devices, the site allowed users to explore the campaign story while learning more about Hepatitis C and HARVONI treatment in a clear, accessible way. Motion, pacing, and content hierarchy were used to balance emotional storytelling with educational information, reinforcing the campaign message beyond broadcast.

 

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