Foster & Thrive

For McKesson’s Foster & Thrive wellness brand, I developed a unified identity system spanning brand guidelines, a practical toolkit, and social media video templates.

The guidelines defined typography, color, imagery, and tone to ensure consistency across product categories—from acute care to preventative wellness. The toolkit equipped internal teams with ready-to-use assets, while the video templates translated health messaging into engaging, platform-ready content.

The result: a cohesive brand presence that strengthened trust and accessibility, helping Foster & Thrive connect with consumers across retail and digital touchpoints.

Brand Guidelines & Toolkit

I created a comprehensive set of brand guidelines and a practical toolkit for Foster & Thrive, defining visual identity, typography, color, imagery, and tone of voice. The toolkit included ready-to-use assets and templates, giving McKesson’s teams clear direction and flexibility to maintain brand consistency across packaging, marketing, and digital channels.

Social Media

Designed and produced social media video templates that turned wellness messaging into clear, engaging, platform-ready content.

Videos

Storyboards