BRANDING
LOGO
After exploring a number of options, we had an epiphany that shorthand for profit is the pi symbol. The final mark was a hand drawn pi symbol that was unique and bold. The strong humanist font the logotype is created from feels timeless and modern.
Visual Language
It was important to build out a brand system that supports Profit Inc.’s brand attributes of being modern and credible
The color palette is bold with powerful colors to make a statement when conveying data points with infographics.
Marketing
MATERIALS
Built on the new brand, we were tasked with creating marketing materials that can exist in the physical and digital world.
SaaS
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