Tasked with supporting a 360º campaign for Citibank, this project brought the brand to life across multiple touchpoints. The work spanned brand guidelines, print and out-of-home executions, supporting collateral, and social media—each designed to feel cohesive, confident, and unmistakably Citi. The focus was on maintaining consistency at scale while allowing the brand’s voice and visual system to flex naturally across formats and environments.
Developed to ensure consistency at scale, the brand guidelines established a clear framework for typography, color, layout, and tone. They served as a foundation that allowed the campaign to adapt across platforms while maintaining a strong, recognizable Citi presence.
A series of posters translated the campaign’s core ideas into bold, focused compositions. Each piece emphasized clarity and visual impact, balancing strong typography with restrained layouts to communicate quickly and confidently.
Out-of-home executions were designed with real-world context in mind—prioritizing scale, legibility, and immediacy. The work ensured the message read clearly in high-traffic environments while reinforcing brand recognition at a glance.
Let’s see what we can build together.
SOCIAL
Social content extended the campaign into digital spaces, adapting the visual system for scroll-based formats. Posts were designed to feel native to social platforms while staying aligned with the broader campaign, reinforcing consistency through tone, layout, and brand cues.