I worked on a series of social media animations for Aquaphor, creating custom motion assets for key calendar moments throughout the year. The focus was on supporting the brand’s voice in social—adding movement and warmth while staying true to Aquaphor’s simple, trusted visual language.
Rather than pushing for overt spectacle, the work aimed to feel calm, considered, and useful in-feed—letting small details and thoughtful pacing do the work.
Fourth of July
For the Fourth of July posts, I explored ways to reference the holiday without leaning into loud or expected visuals. Patriotic elements were softened and abstracted, using gentle motion, restrained color, and subtle transitions that aligned with Aquaphor’s sense of care and protection.
The animations were designed to feel celebratory but understated—recognizable for the moment, yet clearly part of the Aquaphor world.
Makeup & Skincare Posts
For makeup-focused social posts, I created lightweight animations that highlighted texture, application, and skin comfort. Motion was used sparingly to support the content—drawing attention to product benefits without distracting from the message.
These posts leaned into clarity and approachability, helping the brand show up in beauty conversations in a way that felt honest, functional, and consistent with its core values.
Aquaphor
I worked on a series of social media animations for Aquaphor, creating custom motion assets for key calendar moments throughout the year. The focus was on supporting the brand’s voice in social—adding movement and warmth while staying true to Aquaphor’s simple, trusted visual language.
Rather than pushing for overt spectacle, the work aimed to feel calm, considered, and useful in-feed—letting small details and thoughtful pacing do the work.
Fourth of July
For the Fourth of July posts, I explored ways to reference the holiday without leaning into loud or expected visuals. Patriotic elements were softened and abstracted, using gentle motion, restrained color, and subtle transitions that aligned with Aquaphor’s sense of care and protection.
The animations were designed to feel celebratory but understated—recognizable for the moment, yet clearly part of the Aquaphor world.
Makeup & Skincare Posts
For makeup-focused social posts, I created lightweight animations that highlighted texture, application, and skin comfort. Motion was used sparingly to support the content—drawing attention to product benefits without distracting from the message.
These posts leaned into clarity and approachability, helping the brand show up in beauty conversations in a way that felt honest, functional, and consistent with its core values.